I'm a multi-disciplinary visual designer and art director in Toronto, Canada.
I work with business' of all sizes to develop communications that echo a brand's values, philosophy and individuality across web and print environments. So whether you're a startup in need of your first visual identity; or an established business requiring a marketing campaign or tactical program, chances are I can help.
My services include, identity & branding, print & collateral, poster design, website design, packaging, info-graphics, iconography, custom typography and lettering.
Client experience spans from pharmaceutical to financial and include such brands as Countrywide Homes, Oxford Properties, Scotiabank, Visa, Carlsberg, Dupont, Janssen-Ortho, Wyeth and Brick Brewery Co.
I'm always interested in any upcoming project you might be considering. Let's talk about it.
This was a fantastic one-off opportunity outside of BMO's AOR while at another agency. Very proud of this campaign.
Concept development and art direction of print and online materials for BMO's SelectTrust Mutual Fund products. Also developed concept for in-branch single and three-screen animations and was teamed with After Effects producer for final video.
This was done for a close family friend with the smallest of budgets. I was certain that their attention to branding and marketing efforts – if any – would have been an afterthought. To give them a fighting chance at success, I provided my services pro bono. This being my first execution for a food retailer, I had ambitious plans for signage, labels and media play.
For my solution revolved around a contemporary hand lettered, black-only wordmark. Off-the-shelf white cups and black lids play off the identity, while hand-applied decals helped curb costs. The one colour theme continued on in-store labels, flyers, community newspaper ads and customized stamps
Conceived and supervised functionality of this Scotiabank contest/awareness gameplay microsite aimed at the student demographic. Assisted by copywriter Barry Hill.
The contest enticed students to answer trivia questions for a chance to earn cash – up to $2500 – towards their education. Scotiabank products and services were heavily promoted in the form of 'Learn More' buttons. Web banners and email marketing initiatives were used to drive to the website.
Portal login concepts for Pharma client.
Proud to have had the chance to work on this mobile app for the team at Clearbridge Mobile.
Working in an Agile environment, with a basic UX already established, I was tasked with exploring UI approaches borrowing from the client's brand guide. I had constant and direct access to developers to discuss feasibility. I tested and tweaked the UX where necessary as the app evolved with all prototyping done in InVision. I was also involved in client feedback meetings providing input.
I quickly became very proficient with:
• Understanding of Agile environment (scrum, Jira, Slack)
• Understanding of Github and Tower for asset management
• Sketch for wireframing and artwork
• Prototyping in InVision
Read the Press Release here
My original concept to the client consisted of these dynamically curved blue and red blood vessels meant to symbolize the outstretched human form – dynamic, modern and succinct. Alas, the client demanded more clarity and a faint grey human outline was introduced.
Collateral materials such as invitations cards, banner signs and a Facilitators booklet were also developed for the program
Manitoulin; the iconic 50-year Canadian transport brand needed to bolster its existing ground transport business while also creating awareness of inroads into new markets.
Anticipating an upcoming industry tradeshow, it was decided to leverage and build on the strong equity of its existing wordmark but push the visuals creating a bolder, more aggressive approach across company materials. This would make the brand a talking point thereby signalling it's new direction.
While most of my is for logo, promotional materials, or website design, I sometimes get the opportunity to show of my illustration chops. Below are a few selections.
Ubiquitous with all things physical activity is your heart rate, pulse and the measuring of said numerics. Borrowing from gym machine readout displays, the identity symbolizes the peak of performance. A yellow to red gradient was chosen for it's association with the gradual rise body temperatures and general activity.
In an effort to attract a larger portion of the male demographic, First Choice Haircutters thought offering a shot at Blue Jays tickets and other goodies might just do the trick.
Allowed only a single day of concept development, and some pocket change as a budget, the ubiquitous foam finger provided that quick visual cue for the male audience.
Various Sell Sheets and Promotions
Brand identity, stationary and collateral materials for DuPont's Apexa Hydration System. A white background with punches of colour provided from fruits and vegetables on each collateral element demonstrates bountiful results of their products' use.
With the arrival of the highly-anticipated TIFF Festival, Visa Canada sought to drive online card usage of their Visa-carrying movie fans at their partner Cineplex. This promotion enticed consumers to use their card for purchasing tickets as well as munchies online and automatically be entered to win an exclusive red carpet getaway into Toronto.